Google Analytics is a tool developed by Google to monitor what is happening on the website 24/7. Its benefits include but is not limited to the following: – It is free and easy to use, you just need to fill in the required information. – It monitors the internet behaviour patterns of users, so you know which sites are visited most frequently by how many and for how long. This information is a valuable help in lead generation. – It also recognises the demography of the actual site visitors, and information that helps business analyse and strategize in line with lead generation and other marketing strategies. – Google Analytics as a tool, is capable of providing reports that can be customised according to user requirements.
Once you have your marketing campaign on the ground, you can use Google Analytics to track it. Thus, you have a visibility as to the success level of your campaign. – Since this tool can determine which pages were most searched as well as the duration of such visit, then the information can be converted into some sort of guide or leverage in relation to your campaign. – It also has data as to which item or product is most searched, which gives you the idea of which items are in demand and are areas for business opportunity. – Millions over millions of feedback are found on this tool which tells you if the audience liked your content or not. It is like a 360-degree feedback mechanism which is more efficient and cost you nothing. – Also, Google Analytics helps you determine the conversion rate of your specific marketing strategy. Like how many visits to a page or site or content as compared to sales made in line with that visit. Or how many converted into leads.
Due to magnitude of data and information available through the tool Google Analytics, it becomes somewhat puzzling and overwhelming for businesses to utilize all this magnitude of information. To simplify and customize according to the client business’ requirements, SEO service companies have emerged to provide such services. Their services normally evolve around improving search engine presence of your business. They will create a project plan for you with the objective of improving your visibility, ranking, and traffic. An example if this SEO agency is the SEO Service London, SEO Service UK, and SEO UK. References: https://marketingplatform.google.com https://www.thegrapefruit.co.uk